CONTACT
Advertising
Context Marketing Communications
Managed a business development campaign to establish the agency's public relations, advertising, and research services with a targeted market audience.
Portage Delta Broadcasting
Developed and implemented a strategic plan which resulted in record levels of advertising revenue for a major radio station. Built a substantial and diverse base of agricultural, retail and national account clients, and provided broadcast services in public affairs, special events and sports play-by-play broadcasting.
Aerospace
Portage-in-Motion Save the Base Campaign
Led the Portage-in-Motion Save the Base Campaign that involved the Province of Manitoba, Manitoba Chamber of Commerce, Union of Manitoba Municipalities, and City and Rural Municipalities of Portage la Prairie as a response to the Federal Government closure of Canadian Forces Base Portage la Prairie, Manitoba. The lobbying campaign involved enabled Manitoba gain operating control of a valuable economic asset and save 600 jobs for the community.
Agriculture
Canada Trust Moran Real Estate
Provided professional management for a top producing real estate brokerage in the Canada Trust Franchise Network which included an action plan that established the company as a market leader in agricultural real estate.
By-Pass Ranch Ltd.
Prepared a business plan for a ranching operation involved in the production of raw product for pharmaceutical development.
Aquaculture
New Brunswick Salmon Growers’ Association
Provided professional management to the salmon farming industry, the largest food producing sector in Atlantic Canada valued at $200 million and employing 4,000 people, and worked with the sector to foster environmental responsibility, economic sustainability and the production of healthy, safe and affordable food. Led the development of the Atlantic Canada Salmon.
Broadcasting
Portage Delta Broadcasting
Developed and implemented a strategic plan which resulted in record levels of advertising revenue for a major radio station. Built a substantial and diverse base of agricultural, retail and national account clients, and provided broadcast services in public affairs, special events and sports play-by-play broadcasting.
Culture
Portage la Prairie Heritage Inc.
Managed the development and preparation of a Feasibility Study–Business Plan Report on behalf of Portage la Prairie Heritage Inc. The study was a comprehensive review that resulted in a vision and a plan to create a railway centre and park to preserve the Canadian Pacific Railway Station in Portage la Prairie, Manitoba.
Canada Candle Group
Designed a government and corporate relations strategy to assist the Group obtain federal government and corporate support for distribution and financing for the Canada Candle Project. The project was presented to the Prime Minister's Office, the Special Advisor to the Chairman of the Bank of Montreal and the Senior Vice President of Public Affairs for the Canada Post Corporation.
Energy
Ontario Petroleum Institute
Established the OPI, an industry association that represents the oil and natural gas exploration and production, hydrocarbon storage, and salt/solution mining industries in Ontario, as leading voice promoting the industry throughout North America as a viable stakeholder in the Ontario economy.
Led the development and implementation of a strategic direction to stimulate exploration and inform and educate governments, stakeholders, partners, and members.
Environment
New Brunswick Salmon Growers’ Association
Provided professional management for the salmon farming industry, the largest food producing sector in Atlantic Canada valued at $200 million and employing 4,000 people, and worked with the sector to foster environmental responsibility, economic sustainability and the production of healthy, safe and affordable food. Led the development of the Atlantic Canada Salmon Farming Sustainability Plan; implemented a policy-focused governance model; and introduced new management practices to improve operational efficiencies.
Portage and District Recycling Inc.
Developed a strategic plan that was used to position the not-for-profit corporation with its clients, stakeholders and the public as a leading edge environmental and sustainable development company. Plan included the Green Globe Program, an environmental education initiative which was implemented into Manitoba schools.
Financial Services
Canadian Imperial Bank of Commerce
Managed a public relations campaign to inform the brokers in the real estate industry about the Bank's mortgage specialist services. Designed and presented strategic communications seminars on business development to assist the Account Manager Group.
Central Guaranty Trust
Led the development and implementation of a business development action plan to market the trust company's products. The campaign was successful in establishing a new client base for the trust company and increased its sales 40% over a one year period.
Federal Business Development Bank (Government of Canada)
Worked with the Manitoba/Saskatchewan Advisory Council to review policy and develop new lending practices in order for the Bank to respond to its critical loan arrears portfolio created by the recession of the early 1980's.
Federal Liberal Agency of Canada
Managed a yearly corporate fund-raising campaign that generated over 3 million dollars annually for the Liberal Party of Canada in Ontario, and directed all marketing, media relations and special events for the Laurier Club and the annual Prime Minister's Confederation Dinner.
Food Production
New Brunswick Salmon Growers’ Association
Provided professional management for the salmon farming industry, the largest food producing sector in Atlantic Canada valued at $200 million and employing 4,000 people, and worked with the sector to foster environmental responsibility, economic sustainability and the production of healthy, safe and affordable food. Led the development of the Atlantic Canada Salmon Farming Sustainability Plan; implemented a policy-focused governance model; and introduced new management practices to improve operational efficiencies.
Campbell Soup Company of Canada, Industrial Adjustment Committee
Led the development and implementation of an Industrial Adjustment Agreement plan in partnership with the Federal and Provincial governments to deal with the effects of the plant closure in Manitoba that had resulted in the lay-off of approximately 200 employees. The plan successfully assisted the employees with programs in education and training, financial consulting and job search support.
Government
Government of Manitoba and City of Portage la Prairie
Developed the strategy behind a lobbying campaign that involved the Province of Manitoba, Manitoba Chamber of Commerce, Union of Manitoba Municipalities, City and Rural Municipalities of Portage la Prairie as a response to the Federal Government closure of Canadian Forces Base Portage la Prairie, Manitoba. The strategic communication plan addressed the following: political negotiations, political risk analysis, crisis management, issues management, lobbying, media relations and community relations. The lobbying campaign enabled Portage la Prairie to gain operating control of a valuable military base and save 600 jobs for the community.
Ontario Ministry of Health
Prepared a strategic communication plan to assist the Ministry and the District Health Council of Haliburton, Kawartha and Pine Ridge manage the Lakeview Hospital Re-structuring Study to determine which of two eastern Ontario communities, Port Hope or Cobourg would operate the area’s acute care hospital. The study recommended a new hospital be constructed.
Government of Canada and Manitoba
Led the development and implementation of an Industrial Adjustment Agreement plan in partnership with the Federal and Provincial governments to deal with the effects of a Campbell Soup of Canada plant closure in Manitoba that had resulted in the lay-off of approximately 200 employees. The plan successfully assisted the employees with programs in retraining, education and training, financial consulting and job search support.
Federal Liberal Agency of Canada
Managed a yearly corporate fund-raising campaign that raised over $3 million dollars annually for the Liberal Party of Canada in Ontario and directed all marketing, media relations and special events for the Laurier Club and the annual Prime Minister's Confederation Dinner.
Federal Business Development Bank (Government of Canada)
Worked with the Manitoba/Saskatchewan Advisory Council to review policy and develop new lending practices in order for the Bank to respond to its critical loan arrears portfolio created by the recession of the early 1980's.
Health Care
Ontario Ministry of Health
Prepared a strategic communication plan to assist the Ministry and the District Health Council of Haliburton, Kawartha and Pine Ridge manage the Lakeview Hospital Re-structuring Study to determine which of two eastern Ontario communities, Port Hope or Cobourg would operate the area’s acute care hospital. The study recommended a new hospital be constructed.
Caroline Medical Clinic
Developed a strategic communication plan focused on issue management, media relations and presentation strategies to assist the Clinic respond to policy changes implemented by the Ontario Ministry of Health, and to appear before a Provincial Task Force on health care.
McCartney Consultants Ltd.
Provided strategic communication support for government relations, public relations and business development services for the client's areas of expertise in health care and fisheries.
Canadian Cancer Society,Toronto Region
Launched a change in the strategic direction of the region with an action plan for volunteer recruitment and retention and played a major role in the lobby to have the City of Toronto pass a smoke-free by-law and for support of the Senate of Canada’s Bill S-13, The Tobacco Responsibility Act.
United Way
Led a Task Force which conducted a complete review of the United Way’s relationship with member agencies. The review resulted in the re-writing of the agency agreement and the re-negotiation of new contract agreements with member agencies. Facilitated negotiations for the acceptance of the Portage Women’s Shelter as a member agency.
David Thompson Health Trust
Managed a unique leading-edge entity established to help communities enhance health care through giving. Led a review of the organization’s governance structure, a renewal of its strategic direction, and the implementation of a business plan to engage local health care organizations to develop their fund-raising capacity.
Industry Associations
Ontario Petroleum Institute
Provided management services to establish the oil and natural gas industry association as a leading voice in the energy sector through re-structuring its governance model that enabled the association to enhance its profile and relationships with governments, partners, stakeholders, and members, and to promote the industry throughout North America.
New Brunswick Salmon Growers’ Association
Provided professional management for the salmon farming industry, the largest food producing sector in Atlantic Canada valued at $200 million and employing 4,000 people, and worked with the sector to foster environmental responsibility, economic sustainability and the production of healthy, safe and affordable food. Led the development of the Atlantic Canada Salmon Farming Sustainability Plan; implemented a policy-focused governance model; and introduced new management practices to improve operational efficiencies.
Ontario Gymnastic Federation
Provided professional management, developed and implemented a strategic business plan to market gymnastics in the areas of revenue development, corporate sponsorship, media, stakeholder relations and community programs, and led the enhancement of the Federation's image with its stakeholders on a $1.5 million budget and a staff of 15.
Canadian Business Telecommunications Alliance
Developed and implemented a strategic plan to position the Alliance as an important voice in the lobby for competition in long distance telephone services.
Canadian Real Estate Association
Designed government relations and lobbying strategy for the Association’s Political Action Committee that has put the Association in the forefront as spokes-body on major national issues.
Manitoba Real Estate Association
Provided expertise to the Association’s Professional Standards Committee and developed a strategy for the Association to implement a new provincial listing program to enable local Boards increase their revenues.
Portage la Prairie Real Estate Board
Developed a marketing and public relations campaign to enhance the Board’s image with the public, and assisted the Board with facilitation services to extend voting privileges to all registered members
Not-for Profit Organizations
Portage and District Recycling Inc.
Developed a strategic plan to position Portage and District Recycling Inc. with its public, stakeholders and clients as a leading edge environmental and sustainable development company. Plan included the Green Globe Program, an environmental education initiative which was implemented into Manitoba schools.
Portage la Prairie Heritage Inc.
Managed the development and preparation of a Feasibility Study–Business Plan Report. The study was a comprehensive review that resulted in a vision and a plan to create a railway centre and park to preserve the Canadian Pacific Railway Station in Portage la Prairie, Manitoba.
Canadian Cancer Society, Toronto Region
Launched a change in the strategic direction of the region with an action plan for volunteer recruitment and retention and played a major role in the lobby to have the City of Toronto pass a smoke-free by-law and for support of the Senate of Canada’s Bill S-13, The Tobacco Responsibility Act.
United Way
Led a Task Force that conducted a complete review of the United Way’s relationship with member agencies. The review resulted in the re-writing of the agency agreement and the re-negotiation of new contract agreements with member agencies. Facilitated negotiations for the acceptance of the Portage Women’s Shelter as a member agency.
Real Estate
Canada Trust Moran Real Estate
Provided professional management to Canada Trust Moran Real Estate, a top producing full service brokerage in Canada, a market leader in residential, commercial and agricultural real estate, property management and appraisal services and provided financial investment services as a representative of Central Guaranty Trust. The company earned a solid reputation for its work on development plans and subdivisions with the Manitoba Government’s Department of Provincial Planning and related departments, and local municipalities.
Canadian Real Estate Association
Designed a government relations and lobbying strategy for the Association’s Political Action Committee and involved in that has put the Association in the forefront as spokes-body on major national issues.
Manitoba Real Estate Association
Provided expertise to the Association’s Professional Standards Committee, and developed a strategy for the Association to implement a new provincial listing program to enable local Boards increase their revenues.
Portage la Prairie Real Estate Board
Assisted the Board with facilitation services to extend voting privileges to all registered members, and developed a marketing and public relations campaign to enhance the Board’s image with the public.
Sport
Ontario Gymnastic Federation
Provided professional management which developed and implemented a strategic business plan to market gymnastics in the areas of revenue development, corporate sponsorship, media, stakeholder relations and community programs, and led the enhancement of the Federation's image with its stakeholders on a 1.5 million dollar budget and a staff of 15.
Telecommunications
Canadian Business Telecommunications Alliance
Developed and implemented a strategic plan to position the Canadian Business Telecommunications Alliance as an important voice in the lobby for competition in long distance telephone services.